Spanish artist / designer Jaime Hayon was born in Madrid 1974. He trained as an industrial designer in Madrid and Paris. In 1997, he began working as a researcher in Fabrica, Benetton Group’s communication research center in Treviso, Italy. A year later, he was appointed by Mr. Luciano Benetton and communication guru Oliviero Toscani, head of the design department, where he oversaw the development of interiors for shops, exhibitions and restaurants as well as books, magazines and logo designs. In 2004, he began his individual career and has kept his hands full with eclectic projects. From toys to furniture and interior design as well as artistic installations, his boldness has been transcending the borders of the often separated worlds of art and design, merging his own style with ease between the two. Currently with base in Barcelona, Italy and London, Hayon has been awarded by Wallpaper as one of the 10 breakthrough creators worldwide as well as the 2006 Elle Deco International Award. Clients such as Benetton, Metalarte, Artquitect Edition, Coca Cola, Danone Group, bd ediciones, Adidas, Palluco, Piper Hiedsieck, Bisazza, Lladro and Camper work with Hayonstudio.
Jaime says...
‘’Gaia&Gino is a fun brand, with a different vision... The company is fresh and very creative. I feel good about collaborating together... I love the idea of a new Turkish view in today's creativity.’’
